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News > #WhyWSCars Newlands?

We go by many names (William Simpson Newlands, William Simpson FCA, Jeep Newlands, Fiat or Jeep Cape Town) but no matter the name, our promise has been the same. We offer our customers the best deals, service level and financing options in Cape Town (and we’re going to be so bold as to say, across South Africa) to our new and existing customers.

People Are Important to Us
Car dealerships often pump their customers full of special offers, amazing deals and empty promises but here at William Simpson Jeep Newlands, we don’t promise something we cannot deliver on. We want to make sure that every deal, special or service offer we run is the absolute best you could get from any other dealership. Meaning by choosing William Simpson Jeep Newlands, you are getting the best from all our staff. From our sales executives to our qualified service technicians.

We Trust Our Staff
We are proud of our staff, who have over 200 years of combined experience in the auto trade industry, and their unique abilities to create an inviting environment, no matter whether you’re buying your first car, business vehicle or bringing your baby in for a quality service.

Our level of expertise, high standard of service and ability to get you the best deal in Cape Town, is what sets us apart.

High-Quality Parts & Accessories Are Paramount
We trade in very passionate brands, in Cape Town and across South Africa that have new and seasoned followers. Which means, at William Simpson Newlands, we make sure that we supply the same high standards expected from the brands with regards to parts, services and accessory fittings or sales.

During services and repairs, our qualified Jeep, Alfa Romeo, Chrysler, Fiat and Dodge technicians take no shortcuts - we supply and fit only genuine or brand approved parts to customer’s vehicles. Meaning you can drive safer, longer and with greater peace of mind.

So #WhyWSCars Jeep Newlands? Because we care about the Jeep, Alfa Romeo, Chrysler, Fiat and Dodge brands but most of all - we care about you.